Monday, 12 March 2012
When Mahesh Bhatt released the first-look poster of Jism 2, flaunting a nude girl wrapped in a wet white sheet, he was adding a new spin to the Bollywood mantra of hardselling sex.
The film, directed by Pooja Bhatt, flaunts porn star Sunny Leone as its heroine. No sooner that than the poster was out, it was revealed that the girl in the shoot, whose face is concealed, is not Sunny.
Bollywood buffs weren't, of course, complaining - or interested in knowing who the real model in the shoot was - since the poster was good enough to whet their appetite on what Jism 2 might have to offer once it releases.
'Jism was a love story for a mature audience. Jism 2 is for a mature adult audience. We are looking at raising the bar in every sense - emotionally and sensually,' Pooja Bhatt declared after revealing the posters.
Sex as a saleable tool is nothing new with the Bhatts. If the first Jism, released in 2003, turned Bipasha Basu into an oomph queen of sorts, Jism 2 heroine Sunny Leone is already a star, thanks to her stint on the last season of Bigg Boss when a smartly-executed PR drill ensured that the public was fully aware of Sunny's sexy calling.
In a well-planned move, Mahesh Bhatt had made a cameo entry in the Bigg Boss house to officially offer Jism 2 to Sunny. The erotic poster of Jism 2 is not a one-off case for the Bhatts.
After Jism, the posters of Murder had liberally flaunted Mallika Sherawat's bikini poses just as last year's Murder 2 unleashed Jacqueline Fernandes' sizzling bare-back pose.
There is more coming up. Director Vikram Bhatt, who got several early breaks thanks to the Bhatts' banner Vishesh Films, has taken a cue from his erstwhile godfather Mahesh Bhatt. In his upcoming production Hate Story, Vikram introduces budding Bengali actress Paoli Dam.
Like Pooja Bhatt's Jism 2, Hate Story's first-look poster doesn't make any mention of the film's hero but splashes Paoli in a bareback avatar. Accompanying stills feature a topless Paoli with a gun, sporting a tattoo in the small of her back.
'Such first-look posters help generate enthusiasm in the trade and also garner easy funding. Plus, they ensure a buzz even before a single scene has been shot. You could call it a cheap gimmick, but whatever sells is good enough to sell these days,' says a veteran producer, not wishing to be named.
Sunny will start shooting for Jism 2 from April 1 and the film is slated to release later this year. Co-starring with Sunny, as heroes of the film are Randeep Hooda and Arunodaya Singh.
While both actors are said to have plenty of steamy scenes with Sunny in the film, their mention has largely remained a footnote in various media reports about Jism 2, considering most of the hype has been built around Sunny and the first-look poster.
In fact, Sunny herself made it a point to create hype about her sex scenes in the film. 'At the gym working on getting fit for @Jism2. Lot of sexy scenes in the movie!… For everyone asking! Sex is illegal in movies in India!!!! (sic),' she tweeted.
- The Daily Mail
First poster for ‘Jism 2’ causes a stir
Posted by UKAsian at 18:15